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Fragleague and Yalla — a match made in heaven

Fragleague is only days away and for the fourth consecutive year, Yalla will be a part of Fragbite's esports projects.
The dust has just settled from the final of Yalla! Cup where the Danish team Dopexx beat their countrymen Brutalis to claim the title along with $2.500. Yalla have been a part of the Swedish and Nordic grassroots scene for many years now with their involvement in Fragleague as well as Yalla! Cup. Fragbite is happy to once again have Yalla onboard for another season of Fragleague.

In the big jungle of different beverages created for gamers, it feels great to have a provider of drinks that offer healthy and nutritious alternatives. We have worked with Yalla for many years and they quickly became a natural partner for us. With the exponential growth of esports and the health debate around it, their values and products are more relevant than ever."

— Viktor Jendeby, Brand Manager, Fragbite
"Everyone working with Yalla enjoys esports and we play a lot ourselves. Some are more casual whereas others are more serious and competitive. Esports is not only a relaxing thing to do with your friends, even though it is an important piece. If you really aim to win, you have to be focused and sharpened. Playing when you are tired or hungry is rarely a good idea, we have all experienced that. In those situations, it's always good to have something quick and easy at hand, such as a Yalla."

— Per Andersson, Brand Manager, Arla Yalla

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