Nyligen offentliggjordes det att den amerikanska TV-jätten CBS slutit ett samarbete med båte TwitchTV och MLG. Samarbetet med TwitchTV tillåter CBS att exklusivt sälja annonser, kampanjer och sponsorskap för sajten, medan samarbetet med MLG tillåter CBS att exklusivt sända deras "Pro Circuit"-turneringar och även ta hand om deras annonsering.
Partnership with TwitchTV: CBS Interactive has signed an exclusive partnership with TwitchTV, the world’s leading video game broadcasting network. Each month, TwitchTV attracts 16 million people from all over the world who tune in to watch other players, commentators, and live gaming competitions and events. CBSi Games, which now has a total reach of 25 million users watching almost 50 million hours of live gaming video per month, will exclusively sell advertising, promotions and sponsorships for this community.Exakt vad detta samarbete innebär för alla inblandade och esporten i överlag, utöver det uppenbara, går att läsa om i en intressant artikel hos TheNextWeb Insider.
Partnership with Major League Gaming (MLG):
The world’s most prominent eSports league, Major League Gaming (MLG), has signed a partnership with CBS Interactive to be the exclusive online broadcaster of their Pro Circuit competitions, as well as for advertising representation. MLG is the world’s largest competitive video game league with over 15 million hours of live video served to fans during the 2011 Pro Circuit season, nearly 2,500 hours of live gaming competition scheduled in 2012, and thousands of the world’s best players competing at MLG events annually.
